Our Story

About Us

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Roasted in New York.
Crafted for Excellence.

Since 1980, Eldorado Coffee Roasters has grown into New York's largest family-owned coffee roasting company, based at 56-75 49th St, Maspeth, NY 11378.

Eldorado Coffee Roasters facility
Eldorado Coffee Roasters family

Our Story

A Legacy Built
One Roast at a Time

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Founded in Queens in 1980, Eldorado Coffee Roasters has grown from a family operation into New York City’s largest coffee roaster.

Three generations of our family have remained committed to sourcing exceptional coffees, roasting every batch in-house, and serving restaurants, diners, offices, hotels, and cafés throughout the Northeast.

Our state-of-the-art roasting facility, experienced team, and dedication to innovation allow us to deliver the freshest, highest-quality coffee to our customers every single time.

Coffee is one of the most important products that people consume around the world. It’s a conversation starter, an energy booster, a morning pick-me-up and an after dinner indulgence.

At Eldorado Coffee Roasters, we know that sustaining coffee’s quality reputation is important. Our founder, Segundo Martin, believes this wholeheartedly, and it shows in his product. It is important to Segundo and the history of the company to bring a family-oriented, hardworking mentality to the coffee market.

Born in Cuba and having spent much of his childhood in the Canary Islands, Segundo Martin had more life experience before the age of twenty than most of us do in our later years. He came to the United States with little and made the most with what he had.

With years of perseverance, different business partners and many market challenges, Segundo Martin pushed and grew the business at a tremendous rate. He has made high quality a legacy for the Eldorado name and has always maintained an honorable and ethical reputation among his peers.

Eldorado Coffee Roasters is also a family business spreading over two generations. As the business expanded he was joined by his wife Amparo, his two sons; Andres and Juan Pablo and his dear nephew Albert. It is a family environment with high dedication and sense of purpose.

Since 1980 Family Owned and Operated
NYC Coffee Roaster
40+ Years Coffee Experience
Thousands Businesses Served
Fast Reliable Service
NYC Coffee Distributor
Our Heritage

Roasting New York Since 1980

Three generations. One commitment to quality. Click a milestone to explore our story.

Cafe Eldorado coffee packaging

Our Craft

Quality in
Every Detail

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We believe that exceptional coffee starts with exceptional beans—and ends with exceptional service. From carefully selecting green coffee to expert roasting and meticulous packaging, we control every step of the process.

It’s this unwavering attention to detail that sets Eldorado Coffee Roasters apart.

We also provide commercial coffee packaging for private label brands, retail coffee bags, fractional packs, and custom packaged coffee programs.

New York Coffee Roasters →

Our Values

Rooted in Tradition. Driven by Passion.

Quality

We never compromise on quality. It’s the foundation of everything we do.

Integrity

Honest relationships and reliable service are at the heart of our business.

Innovation

We continually invest in our people, equipment, and processes.

Community

We’re proud to support the businesses and communities we serve.

Coffee beans

Let’s Work Together

Your Coffee Journey
Starts Here

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Visit our New York coffee roasters page or call (800) 635-2566. Roasting, wholesale, private label, and office coffee from Queens.

Meet Our Queens Roastery →